We've Been Doing This Since 2019

Most corporate flower services feel identical because they follow the same tired formula. We started Correctexova Systems after working for those companies and getting frustrated with their approach.

Founder & Lead Designer

Tamsin Driscoll

Building Better Gift Experiences

Back in 2018, I was working for one of those big corporate gift companies. You know the type—everything gets outsourced, nobody actually talks to clients, and the flowers arrive looking nothing like what was ordered. One day a client called me directly, bypassing the usual support channels, just to say thank you because their order actually arrived on time. That conversation stuck with me.

The problem wasn't that people didn't care. It was that the whole system was built around efficiency metrics instead of actual human interactions. So when I left that job, I wanted to build something different. Not revolutionary or disruptive—those words get thrown around too much. Just better.

We started small in 2019, working with three local businesses in Baku. Now we work with about forty companies across Azerbaijan. That's not massive growth by startup standards, but it's sustainable. More importantly, I can still personally check in with most of our clients throughout the year. That matters to me more than scaling fast.

These days, I spend most of my time working with our suppliers and training the team. We've lost some clients over the years—usually because their budget changed or they went with someone cheaper. That's fine. The ones who stay appreciate what we do differently, and that makes the work worth it.

What We've Learned Over Six Years

Client Relationships

We've figured out that checking in quarterly works better than waiting for clients to reach out. Most issues get caught early this way, before they become actual problems.

Supply Chain

After dealing with two supplier bankruptcies and one quality disaster in 2021, we now work with multiple growers and always have backup options ready.

Arrangement Design

Corporate clients want consistency, not creativity. We keep three core designs that work reliably and only customize when specifically requested.

How We Got Here

2019

Started With Three Clients

Operated out of a shared workspace and handled everything myself. Lost money the first eight months but learned what actually mattered to corporate buyers.
2021

Hired First Team Member

Brought on Roza to handle logistics. She had worked in wholesale flowers for twelve years and knew every supplier in the region. Game changer.
2023

Survived Supply Crisis

Major supplier went under right before New Year rush. We scrambled, called in favors, and somehow fulfilled every order. That's when we completely restructured our supply relationships.
2025

Current Focus

Working with forty companies now. Team of five. We're not trying to double that number—we're trying to do better work with the clients we have.

How We Actually Work

1 Direct Communication

No ticket systems or support queues. When you email us, you get a response from someone who knows your account. Usually within a few hours, sometimes faster. We're a small team, so this only works because we don't take on more clients than we can personally handle.

2 Realistic Timelines

If you need flowers tomorrow morning, we'll tell you if that's actually possible given current inventory and delivery logistics. Sometimes we can make it work. Sometimes we can't. Either way, you'll know exactly what to expect before confirming the order.

3 Quality Consistency

We use the same arrangements repeatedly because they work. You won't get experimental designs or trendy styles unless you specifically request them. Corporate gifting needs reliability, not surprises. Our repeat order rate is high because clients know exactly what they're getting.

4 Honest Pricing

Our prices reflect actual costs—flowers, labor, delivery, overhead. We don't do promotional discounts or special offers because our regular pricing is already as low as we can go while maintaining quality. If another service is significantly cheaper, they're probably cutting corners somewhere.