What Are Cookies Anyway

Cookies are small text files that websites place on your device when you visit them. Think of them as digital sticky notes that help websites remember information about your visit. Some cookies disappear when you close your browser, while others stick around for months or even years.

We use cookies to understand how people interact with our site, remember your preferences, and occasionally show you relevant information about our corporate flower gift services. Not all cookies are created equal though—some are genuinely necessary for the site to work, while others are more about improving your experience or helping us understand our audience better.

The Different Types We Use

What Information Gets Collected

When you visit our site, cookies collect various types of information depending on their purpose. Essential cookies might store session identifiers and security tokens. Analytics cookies track page views, time spent on pages, click patterns, and referral sources. Functionality cookies remember your preferences and settings.

Marketing cookies can be more extensive—they might track which pages you visit, what you click on, how you navigate through the site, and even connect this information to your activity on other websites. This creates what's called a browsing profile, which advertisers use to show you supposedly relevant content.

Specific Data Points We Track

• Your IP address and general location (city/country level, not your exact address)
• Browser type, device information, and screen resolution
• Pages you visit and how long you spend on each one
• Which links you click and which forms you interact with
• Where you came from (like a search engine or another website)
• Your interaction with our email campaigns if you're subscribed

How This Information Helps Us

The data we collect serves several purposes. Analytics help us understand which services generate the most interest, which pages confuse people (high bounce rates usually mean something's not working), and how people find us in the first place. If we notice that lots of visitors drop off at a certain point, that tells us something needs fixing.

For our corporate flower gift business specifically, we track which arrangements get the most attention, what times of year see increased interest, and which client sectors visit most frequently. This helps us stock the right inventory and create content that actually addresses what people are looking for.

Data Retention Periods

Different cookies stick around for different lengths of time. Session cookies disappear the moment you close your browser. Some analytics cookies last for two years. Marketing cookies can persist even longer unless you delete them manually.

We review our cookie usage periodically and remove data that's no longer needed. Historical analytics data gets aggregated and anonymized after a certain period, so individual visit information doesn't sit in our systems indefinitely.

Typical Retention Periods

• Session cookies: Deleted when you close your browser
• Essential cookies: Usually last 24 hours to 30 days
• Analytics cookies: Typically retained for 24 months
• Marketing cookies: Can persist for 12 to 24 months
• Preference cookies: May last up to 12 months

Third-Party Services We Use

Like most websites, we don't handle everything ourselves. We use third-party services for analytics, advertising, and certain functionality features. Each of these services sets its own cookies when you visit our site.

Google Analytics tracks visitor behavior and gives us reports about site usage. If we're running advertising campaigns, those platforms also set cookies to measure effectiveness and show relevant ads. These third parties have their own privacy policies that govern how they use the data collected through their cookies.

We're selective about which third-party services we integrate, but we can't control their practices once you leave our site or interact with their services elsewhere on the web. That's why reviewing their privacy policies separately is a good idea if you're concerned about data collection.

How To Control Your Cookie Settings

You have several options for managing cookies. The button at the top of this page lets you reject all non-essential cookies with one click. Your browser also has settings that give you more granular control over which cookies to accept and which to block.

Browser-Level Controls

Every major browser lets you manage cookie settings. You can usually find these under Privacy or Security settings. Most browsers allow you to block all cookies, block only third-party cookies, or delete cookies after each session. Some browsers now offer enhanced tracking prevention that blocks known tracking cookies by default.

Keep in mind that blocking all cookies will break functionality on many websites, including ours. A more balanced approach is to block third-party cookies while allowing first-party ones from sites you actually visit.

Mobile Device Settings

Mobile browsers have similar controls, though they're sometimes harder to find. iOS and Android both include system-level privacy settings that limit tracking across apps and websites. These settings have gotten more sophisticated in recent years, giving you better control over what gets tracked.

Changes To This Policy

We update this policy occasionally as our practices evolve or regulations change. When we make significant updates, we'll update the date at the top of this page. If the changes are substantial enough, we might also send an email to customers who've subscribed to our communications.

Checking back here periodically is worthwhile if you're concerned about data collection practices. We try to keep this document as current and accurate as possible, reflecting what's actually happening on the site rather than what we might theoretically do in the future.